Myths of Creativity
Created by Satori Notebook Co.
In the following pixels you'll find some ideas about why your life will suck without creative thinking, and then how to make your creativity suck less. By the time you reach the bottom we hope that you’ll have the tools to develop a healthier relationship with your creativity.
About 60% of the CEOs in an IBM poll cited creativity as the most important leadership quality. According to the World Economic Forum creativity is, or is related to, 9 of the top 10 skills that global executives say is essential for 2020 and beyond. The Centre for Creative Economy reported that creative industries boast faster job growth and slower job loss than other sectors. 94% of managers say it's important to consider creativity when hiring a job candidate (Adobe, 2014). Recruiters rank creative problem solving as the 2nd most difficult skill to find among job applicants (Bloomberg). So creative thinking is vital for people doing the hiring, difficult to find, crucial for the future of work, and boosts job security.
Creatives are born creative
MYTH
 
TRUTH
Creativity is like a muscle. The more you use it, the more effective it becomes.
#001
Creativity is about making new things out of nothing
MYTH
TRUTH
Creativity is about combining existing things in novel and meaningful ways.
 
Perfection is a realistic target
MYTH
TRUTH
Perfectionism is the enemy of done.
Creative people come up with more good ideas than bad ideas
MYTH
TRUTH
Good ideas are buried under layers of many bad ideas.
 
 
Creativity is sexy
MYTH
TRUTH
The creative process is messy, hard work, frustrating, and thrives on failure and experimentation. 
Your creativity sucks
 
But it could suck less. Subscribe below to get new truths delivered weekly to your inbox.

Creativity is just about how things look, and not fundamental to solving the world's problems

MYTH #006

The creative process is neat and elegant

MYTH #007

Constraints are a hindrance to creativity

MYTH #008

Clichés are to be avoided.

MYTH #009

Ideas come from inside, not outside.

MYTH #010

Good ideas are obviously good from the beginning.

MYTH #011

Creativity is a conscious exercise.

MYTH #012

Creativity isn't profitable.

MYTH #013

Discomfort is bad for creativity.

MYTH #014

Creativity happens in isolation.

MYTH #015

Boredom, procastination and day-dreaming are a waste of time.

MYTH #016

Obscurity is a bad thing.

MYTH #017

Anxiety and insecurities are negative traits for a creative.

MYTH #018

The quality of your work is good enough to guarantee sucess.

MYTH #019